With extensive experience in the North’s health, tech and digital sectors, Deb has been instrumental in shaping strategies for regional growth. She has advised businesses on artificial intelligence adoption, supported academic research at Leeds Beckett University, and contributed to national economic discussions as a Forum member at the Productivity Institute. As Executive Director at Leeds Digital, Deb championed the social and economic growth of the region’s digital community. Prior to joining SGI, she founded Hey Innovation and served as Head of Innovation at Bruntwood SciTech, where she developed and implemented innovation strategies across the UK. At SGI, Deb focuses on connecting businesses with opportunities across the Group’s developments, strengthening relationships with universities, NHS trusts, and other key stakeholders. Her work centres on flagship projects such as Sheffield Olympic Legacy Park and The Old Medical School in Leeds, aiming to create dynamic, innovation-focused communities.