Ibrahim has a degree in aeronautical engineering and a Masters Degree in Industrial Design from The Royal College of Art and Imperial College, London.

He is a regular speaker at conferences and a frequent contributor to journals and trade press. He has written pieces for The Economist ‘Insights’. He is also a published author with his book, ‘Future Ready Retail’ which explores the future of retail and it’s impact on brands, the customer experience, our high streets and town centres.

Ibrahim is the Managing Director of Portland Design. Based in London and established in 1987, Portland is part of the global Perkins&Will architecture and design group.

Portland is a leading place strategy, branding and strategic retail design business, and works on a broad range of projects including urban regeneration, mixed use developments, shopping centres, airports, train stations, coworking, retail, F&B and consumer brands.

Portland’s understanding of audiences’ relationship with place, brands and their engagement with physical and digital environments lies at the heart of their work. This understanding is built through research, data and foresight that drive future audience expectations. The Portland approach is driven by evidence based design and ‘future readiness’.

When Ibrahim is not overseeing the ideas fuelled studio at Portland, he is normally found in his workshop making sculpture and furniture, fiddling with classic cars or managing his woodland while riding his tractor!